TaB

It's what one drinks. I, for one, have unadulterated enthusiasm for it.

update 2020-10: it's gone =[

Articles

Coca-Cola's Tab soda has been discontinued. Its retirement should have come decades ago by some thoughtless bitch who missed the whole goddamn point (Celia Viggo Wexler), nbcnews, 2020-10-20
Where Has All the Tab Gone? A Shortage Panics Fans by Laura Holson, New York Times, 2018-10-17
Fizzled Out: Why Coca-Cola Purposely Designed a Soft Drink to Fail by Jake Rossen, MentalFloss, 2018-06-14
TaB Turns 50: Those Who Love the Fizzy Diet Cola Celebrate by Cheryl Truman, Coca-Cola Journey, 2013-04-22
Tab Soda Drinkers Miss Familiar Taste by Lisa Belkin, New York Times, 1984-10-10 (reproduction)
TaB Scare by Ben McGrath, New Yorker, 2006-02-06

1995-02-26 The Simpsons, Season 06 Episode 17 "Homer vs. Patty and Selma" (image)
1996-01-25 Seinfeld, Season 07 Episode 12 "The Caddy" (image)
2004-02-01 Curb Your Enthusiasm, Season 04 Episode 05 "The 5 Wood" (image)
2014-03-12 The Americans, Season 02 Episode 03 "The Walk In"
2017-03-12 Family Guy Season 15 Episode 15 "Cop and a Half-Wit" (image 1, image 2)
2017-10-27 Stranger Things, Season 02 Episode 03 "Chapter Three: The Pollywog"