It's what you drink. I, for one, have unadulterated enthusiasm for it.
- Where Has All the Tab Gone? A Shortage Panics Fans by Laura Holson, New York Times, 2018-10-17
- Fizzled Out: Why Coca-Cola Purposely Designed a Soft Drink to Fail by Jake Rossen, MentalFloss, 2018-06-14
- TaB Turns 50: Those Who Love the Fizzy Diet Cola Celebrate by Cheryl Truman, Coca-Cola Journey, 2013-04-22
- Tab Soda Drinkers Miss Familiar Taste by Lisa Belkin, New York Times, 1984-10-10 (reproduction)
- TaB Scare by Ben McGrath, New Yorker, 2006-02-06
- 1995-02-26 The Simpsons, Season 06 Episode 17 "Homer vs. Patty and Selma" (image)
- 1996-01-25 Seinfeld, Season 07 Episode 12 "The Caddy" (image)
- Family Guy
- 2014-03-12 The Americans, Season 02 Episode 03 "The Walk In"
- 2017-10-27 Stranger Things, Season 02 Episode 03 "Chapter Three: The Pollywog"
- WarGames (1983)
- E.T. (1982)
- Ghostbusters (1984)
- The Terminator (1984)
- Ready Player One (2018)